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College of Graphic Arts Concept Branding

What would a progressive and modern graphic arts university look like?

Taking the simplicity needed for such a large scale branding challenge, I decided to combine a classic serif font to adorn the institution. Colleges are supposed to be serious communities of educators, learners, and researches. This is a challenge when designing a logo that is supposed to represent a College that wants to cater to a modern student body.

The mixture of the serif and the condensed sans serif is a great example of the branding taking careful liberties. The condensed font provides a simple and legible way of taking a risk with the typography.

Created using vector graphics software (Affinity Designer) and pixel-based software (Affinity Photo). This is a concept and not used by any institution.