A refreshed take on the iconic Brookfield Zoo for comfortable simplicity.

Catering to families and a wide array of visitors, Brookfield Zoo must have branding that properly represents it, no matter where it’s placed.

This branding must be on outdoor signage, animal enclosures, and other visible and invisible places.

Created using vector graphics software (Affinity Designer) and pixel-based software (Affinity Photo). This is a concept and not used by any institution.