With over 200 acres of land, the Brookfield Zoo has a giant footprint in the Chicagoland area. As such, its design identity must be flexible and adapt to changing needs.

From accommodating signage to merchandise, this modern take on the zoo’s identity creates a readable and comforting system. 

Created using vector graphics software (Affinity Designer) and pixel-based software (Affinity Photo). This is a concept and not used by any institution.