College of Graphic Arts

Concept Brand


What would a progressive and modern graphic arts university look like?

Taking the simplicity needed for such a large-scale branding challenge, I combined a classic serif font to adorn the institution. Colleges are supposed to be serious communities of educators, learners, and researchers. This is a challenge when designing a logo that represents a College that wants to cater to a modern student body.

Created using vector graphics software (Affinity Designer) and pixel-based software (Affinity Photo). This is a concept and not used by any institution. 

The mixture of the serif and the condensed sans serif is an example of the branding taking careful liberties. The condensed font provides a simple and legible way of taking a risk with the typography.

The flexible typography opens limitless opportunities for merchandise, publishing, and other scholarly needs.